Brands become journeys.
At least, that’s what I do.
What you get
I’m Noret Peterson – I will bring the core values of your brand alive, turning them into a story that will not be forgotten.
In my own journey I have learned that brands, products and events contain unique, colorful tales that want to be told and heard – by your customers. I will craft them for you.
I have gathered specialized experience in Project Management, Creative Direction, Creative Marketing Management, Brand Management, (Overall) Marketing Strategics & Copywriting of B2B or B2C Brands.
I think that life is a journey full of stories, and so is your brand. Let’s bring it to life.
Previous work
Mysteryland
Working at Mysterylands anniversary I set myself the task to create a meaningful look for the festivals rebirth, visually celebrating the past 25 editions while creating maximum excitement for what was yet to come.
Meanwhile I built a full costumer experience strategy for the festival, highly diversifying their social media appearance. I enabled Mysteryland reaching a way younger target audience utilizing apps like Tik Tok and Instagram.
Role: Marketing Strategics.
Links:
Amsterdam Open air
My job at AOA was coordinating the groundwork for a completely new appearance. After 10 years of existence the visual language of the festival was becoming overcomplex, moving away from its defining roots: Amsterdams rich cultural heritage – forged together with the exciting modern arts flourishing in the city. I turned AOAs style into a simplicist mirror of the modern capital city. Meanwhile I enabled a more up to date campaign in social media, emphasizing meaningful pictures and videos.
Role: Marketing Management.
Links:
Peace Emmen
At the age of only 19 years old, I’ve openend my own pop-up store: Peace. I set out to make a difference by creating a space for young people and showcasing amazing handcrafted products by individuals with disabilities. With many local stores closing and the city feeling empty, I wanted to offer something new and vibrant.
I opened a unique venue that blended vintage and modern styles, partnering with workplaces for people with disabilities, thrift stores and small local brands. The space offered fashion, furniture, and a cozy spot for a cup of coffee/tea. Beyond the store, I organized creative events and guerrilla actions, infusing the community with energy and celebrating exceptional craftsmanship.
Role: Owner.
Links:
Bergland Design & Wellness hotel
At Bergland Design & Wellness Hotel, I worked on redefining the brand’s storytelling and online identity.
I created and implemented a full campaign strategy connecting all touchpoints of the customer journey — from awareness to booking — with a strong focus on social media marketing, copywriting, and brand consistency.
Through creative campaigns, refined tone of voice, and visual alignment, we shaped a new digital presence that reflects Bergland’s philosophy: luxury that feels personal.
Role: Marketing Manager
Stichting Mooie Mensen
As the organizer of this incredible foundation, I’m proud to continue the legacy my mother started, keeping her vision alive. In her honor, I’ve taken over the reins to ensure this fantastic initiative thrives. Our foundation organizes social festivals that break down barriers and challenge societal stigmas surrounding disability. We work hand in hand with people with disabilities to create inclusive events, celebrating their talents and fostering genuine connections. Together, we’re reshaping perceptions and building a more accepting, barrier-free society.
Role: CEO.
Links:
Flowtrack
Glamping and surfing with the whole family in the south of France – that’s what Family Surf is all about! Located in beautiful Biscarrosse, this kid-friendly and adventurous surf camp offers the perfect blend of relaxation and excitement for all ages. This past summer, I had the pleasure of taking on the role of Camp Manager, where I was responsible for overseeing 110 guests per week and managing a crew of about 20 people. It was an incredible experience that allowed me to dive deep into the world of leisure management, and I enjoyed every moment.
Role: Project Manager Family Camp.
Links:
HAndicapNL
As Campaign Marketeer at Stichting HandicapNL, I was responsible for leading and executing all marketing campaigns. Collaborating closely with the marketing team, we worked on refining and improving various strategies to elevate the organization’s reach and impact. From concept development to execution, I played a key role in driving campaigns that strengthened our visibility and engagement. This hands-on experience allowed me to sharpen my skills while contributing to the incredible mission of HandicapNL, making a real difference in breaking down barriers and creating a more inclusive society.
Role:
Creative Campaign Marketeer.
Links:
WhatElze!
During my high school years, I had the amazing opportunity to work as a Hospitality Manager at WhatElze!, where I handled large-scale events like the Hello Festival, the VIP-lounges during the football matches for FC Emmen and FC Groningen, weddings, and various other events. This role allowed me to develop strong communication and organizational skills while ensuring that every guest had a fantastic experience. I absolutely loved every moment, learning the ins and outs of event management and working with a great team to make each event a success!
Role:
Hospitality & Event Manager.
Links:
WhatElze! | Homepage
Panty pushers
As Creative for Panty Pushers, I had the exciting responsibility of organizing a key photoshoot for the brand. From conceptualizing the shoot to coordinating with the creative team, models, and photographers, I ensured that everything aligned perfectly with our brand’s vision and message. The goal was to capture the bold, empowering spirit of Panty Pushers, and I’m proud to have played a central role in bringing that vision to life. It was an incredible experience that strengthened my skills in brand management, creativity, and leadership.
Role:
Creative.
Links:
https://www.facebook.com/share/7RWCAo7tthsE8Pxv/?mibextid=LQQJ4d
References
”Noret is a dedicated learner, always looking to expand her knowledge and skills. She consistently delivers solid results in every creative marketing campaign she works on. She also works well as a part of a team, bringing a cooperative and friendly attitude to each project.”
Lianne B.
Contact
Thank you for reaching out.
Noret Peterson 